Consumer Satisfaction

Buyers and sellers give high marks to real estate agents for the expertise and professionalism they bring to the real estate transaction.
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According to the 2003 National Association of REALTORS® Profile of Home Buyers and Sellers, in the ultimate sign of satisfaction, more than 70 percent of agent-assisted sellers and 74 percent of homebuyers said they definitely would use the same agent again in future transactions.

Almost 86 percent of sellers chose a real estate agent to sell their home in 2003; only 14 percent sold their home themselves.

In 2003, more than seven out of ten homebuyers used a real estate agent in their home purchase. Almost 60 percent of buyers say they expect real estate professionals to help them find the right house to purchase.

More than nine out of ten homebuyers in 2003 said their real estate agent's knowledge of the purchase process was very important, and more than four out of five homebuyers were satisfied with the knowledge and expertise of their real estate agent. More buyers—86 percent—used a real estate agent as a source of information in their home search than they used the Internet (65 percent).

Today, homebuyers and sellers need real estate professionals more than ever to guide them through the complexities of the transaction. Information technology puts a wealth of information about real estate on consumers' desktops, and most consumers turned to real estate professionals to interpret it.

Even with so much real estate information so easily available through the Internet, more and more consumers are turning to real estate professionals to assist them in the transaction. In fact, home buyers who use the Internet to shop for a home are more likely to use a real estate professional (78 percent) than traditional home buyers (68 percent), according to the 2003 Profile. Real estate professionals are moving from being the providers of information to being interpreters of information.

Less than a decade ago, a home could be bought with a two-page contract. Now consumer-mandated seller's disclosures, environmental and structural reports, and other legal documents have made home transfer very complicated. The typical sale of a home today involves more than 20 steps to complete the transaction. Real estate professionals work with contracts daily and understand how they affect the interests of their clients and customers.

Consumers continue to find value in having a real estate professional help them through the home buying and selling process. The wide variety of services real estate professionals provide are proving ever more valuable in real estate transactions, especially in light of new financing twists and sales contract intricacies.

Courtesy of NATIONAL ASSOCIATION OF REALTORS®

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